Hi, I’m James, a strategically minded creative writer.
Since moving to Copenhagen 18 years ago, I’ve consistently ranked among the most award-winning creatives in Denmark. It's nice, but what really satisfies me is finding unexpected, effective ways to make people feel something and even change behaviour.
I’ve been lucky enough to develop concepts and campaigns for many beloved brands, including some you’ve perhaps seen, talked about or even shared.

So have a look around, click on some buttons. Here you’ll find a CV and some of my favourite work.
M: +45 60107759  E: james.gfree@gmail.com

Creative Director, It's Not Rocket Science
February 2024 - Present
Highlights. Created The Last Letter campaign for PostNord. To tell the Danes that Postnord was to focus on Parcels only, we instead decided to write a letter.


Creative Director, Accenture Song
February 2020 - February 2024
Lead and won new business pitches for Coloplast, Tulip, Copenhagen Metro, Rockwool, Visit Denmark, Sail GP, Velux. Creative Director on Coloplast, Tulip, Visit Denmark amongst others.


Creative Director & Partner, CP+B Copenhagen
April 2016 - February 2020
Responsible for branding and concept development on Carlsberg, IKEA, Letz Sushi, Blockbuster, YouSee.

&Co, Copenhagen
August 2014 - April 2016
Senior Copywriter working on Momondo, SAS, Tivoli, Jacobsen, Haribo, Danske Bank. Together with my creative partner Tue Rossel, we created the DNA journey concept for Momondo and developed it across a broad range of channels. 

Robert/Boisen & Like-minded, Copenhagen
February 2006 - July 2014
Senior Copywriter working on Anthon Berg, Spies Travel, Interflora, Carlsberg, Somersby, Puma, Ikea, scor.dk, Kvik Kitchens. 

Clemenger BBDO Wellington NZ
January 2004 - January 2006
Senior Copywriter: Land Transport NZ, Mitsubishi, Panasonic, Eating Disorder Services, Positively Wellington Tourism, World Press Photo 

Saatchi & Saatchi Sydney
August 1997 – July 2002
Copywriter on Toyota, NRMA insurance, NSW Police, RTA(Roads & Traffic Authority) UNICEF, Procter & Gamble
Education
1996 - 1997 Australian AWARD (Australian Writers and ARt Directors) School - 1st in NSW
1993 - 1995 Advertising and Communications, Sydney Tech and Art College
Honors:
Creative Circle Awards Juror - 2009 to 2024
Tekstlinje Lecturer 2017
Award School Tutor / Mentor 2001
Cannes
Have been honoured to receive 12 Lions and many more shortlists at Cannes, the olympics of creativity in communications. 
2024 - Metro "Whoops" Bronze Cannes Film lions
2017 Gold x1, Silver x 4 Bronze x2  - Momondo DNA journey
Bronze Promo & Activation Lion 2014 - Spies Travel - Do it for Denmark
Bronze Promo & Activation Lion 2014 - Spies Travel - Do it for Denmark
Silver PR Lions 2013 - Spies Travel - Solar Charging Dummies
Silver Press Lions 1999 - Toyota Tarago - Family Limousine
Shortlist - Media Lions - 2014 - Anthon Berg - The Generous Upgrader
Shortlist PR Lions - 2014 - Spies Travel - Do it for Denmark
Shortlist Cyber Lions - 2014 - Spies Travel - Do it for Denmark
Shortlist Promo & Activation Lions - 2014 - Spies Travel - Do it for Denmark
Shortlist Film Lions 2013 - Spies Travel - Solar Charging Dummies
Shortlist Promo and Activation Lions 2013 - Spies Travel - Solar Charging Dummies
Shortlist PR lions - 2013 - Spies Travel - Solar Charging Dummies
Shortlist Film Lions – 2010 - Interflora - Closet Assembly gone wrong
Shortlist Film Lions- 2008 - Interflora - Shadow
Shortlist Film Lions 2008 - Ikea - Home 
Shortlist Press lions 2006 - Panasonic - Lumix slider
Shortlist Ambient media 1999 - Oyama Self Defence 

D&AD
4 pencils - The DNA Journey Momondo

One Show
Metro "Whoops" 2024 1 x Gold Pencil for writing, 2 x Silver pencils.
Gold - The DNA Journey Momondo
Silver: The DNA Journey Momondo 
Merit The DNA Journey Momondo
Merit Panasonic Slider.

Eurobest
2023 Film Bronze - Metro "Whoops"
2017 Momondo - DNA Journey x 2 gold
Bronze - PR - 2014 - Spies Travels - Do it for Denmark
Bronze - Branded Content - 2014 - Spies Travel - Do it for Denmark
Silver PR 2013 -  Spies Travels - Solar Charging Dummies
Bronze Promo 2013 - Anthon Berg - Generous Upgrader
Shortlist - Promo & Activation - 2014 - Spies Travel - Do it for Denmark
Shortlist PR 2013 – Spies Travels – Solar Charging Dummies
Shortlist Promo 2013 - Spies Travels – Solar Charging Dummies

Epica
Momondo The DNA Journey 2 x Gold, 2 x Silver 2016
Gold - 2014 - Online Campaigns - Spies Travel - Do it for Denmark
Gold - 2014 - Promo - Spies Travel - Do it for Denmark
Bronze - 2014 - Integrated Campaigns - Spies Travel - Do it for Denmark
Gold 2013 Interactive - Anthon Berg - The Generous Upgrader 
Bronze 2013 Promo - Anthon Berg - The Generous Upgrader 

Lovie Awards
Berørt (Touched) One silver, One bronze + 2 public choice awards 2020
The DNA Journey 2 x Gold, 1 x Silver + 2 public choice awards 2016
Gold - 2014 - Integrated Campaigns - Spies Travel - Do it for Denmark
Gold - 2014 - Viral advertising - Spies Travel - Do it for Denmark
Silver - 2014 - Branded Content - Spies Travel - Do it for Denmark

Creative Circle (Denmark)
2024 - Metro "Prut?" 1 x Silver for humour in advertising, 4 x shortlists
2023 - Norlys 1x shortlist
2020 - Carlsberg Red hops 1 x Silver, 1 x Bronze, 1 x Shortlist
2017 - Momondo DNA Journey 4 x gold.
Gold - 2015 - Advertising/Integrated Campaigns - Spies Travel - Do it for Denmark
Gold - 2015 - PR - Spies Travel - Do it for Denmark
Gold - 2015 - Branded Content - Spies Travel - Do it for Denmark
Silver - 2015 - Direct - Spies Travel - Prove you did it for Denmark
Silver - 2015 - Film - Spies Travel - Do it for Denmark
Gold - 2014 - Digital Apps & Utilities - Anthon Berg - The Generous Upgrader
Silver - 2014 - Outdoor - Anthon Berg - The Generous Upgrader
Silver - 2014 - Events and Digital Events - Anthon Berg - The Generous Upgrader
Bronze – Film – 2013 - Spies Travels – Solar Charging Dummies
Bronze – Digital Events – 2013 Spies Travels – Solar Charging Dummies
Gold – Film – 2010 – Scor.dk - Cupid
Shortlist - 2014 - Digital Special Circle - Anthon Berg - The Generous Upgrader
Shortlist – Film Series 2013 – Anthon Berg – Car, Real Estate
Shortlist – Digital Campaigns 2013 Spies Travels – Solar Charging Dummies
Shortlist  Film  2013 Carlsberg – Somersby The Wall
Shortlist Print  2010 Puma- Until Then
Shortlist Film 2008 Interflora Chocolate
Shortlist Film 2008 Interflora Dancer
Shortlist Film 2008 Ikea Home 
Gold - Art Direction 2010 Puma Until Then
Silver - Illustration 2010 Puma Until Then

Advertising Effectiveness Award
Winner - 2014 - Spies Travel - Do it for Denmark

DIA (Danish Internet Awards)
Winner - 2015 - Cross Platform Content - Spies Travel - Do it for Denmark
Winner - 2015 - Storytelling - Spies Travel - Do it for Denmark
Winner - 2015 - Online Film - Spies Travel - Do it for Denmark
Winner - 2015 - Integrated Multi-platform Campaigns - Spies Travel - Do it for Denmark
Winner 2014 Anthon Berg - The Generous Upgrader
Winner/2 shortlist 2013 - Spies - Solar Charging Dummies

Danish Digital Award
Winner - 2015- Integrated Campaigns - Spies Travel - Do it for Denmark
Winner - 2015 - Video Content - Spies Travel - Do it for Denmark

Webby Awards
Shortlist - 2015 - Branded Content - Spies Travel - Do it for Denmark
Shortlist - 2015 - Integrated Campaigns - Spies Travel - Do it for Denmark

True Award 
Gold 2010 scor.dk cupid
Finalist 2008 Interflora Dancer 
Finalist 2008 Interflora Chocolate 
Finalist 2008 Ikea Home
Finalist 2008, Somersby Estate 
Finalist 2008, Somersy Arctic 

AWARD (Australia)
Silver Pencil 2005 Panasonic Cinema Slides 
Bronze Pencil 1999 Toyota Tarago - Family Limousine
Finalist – 2002 Toyota Avensis Banner
Finalist 1999 - Oyama Self Defense

Axis Awards (N.Z.) 
Silver 2005 – Panasonic Cinema Slides 
Finalist 2005 – Sink F69 campaign
Finalist 2005 – Tranzmetro

New York Festivals
Finalist 2002, Volvo Handbrake 

Caxton Awards
Finalist 2006 Panasonic “Horse”

Folio (australia)
Best Automotive 1999 Toyota Tarago - Family limousine
Finalist Copywriting 2001– Toyota Landcruiser Ben Drane

Golden Stylus
Silver 2000 – Toyota Hilux Radio 

Kodak Gongs
Finalist 2005 – Meridian “Water Journey”

Arena Short Film Competition - 2000 - 
1st "Bondi Hophead Zombie Freakout"